Product Videos in eCommerce have evolved into an important component of marketing tactics. The epidemic has attracted attention and has resulted in a substantial shift in customer behavior. Due to this, Customers’ acceptance of internet buying has increased. Brands are also launching new measures to engage clients online by encouraging online sales. And they use specific product videos to sell their items.
In Product Marketing, product videos in E-commerce serve as an additional asset. Businesses are focused on videos, where the online-only model accounts for a large portion of total revenues, and it’s paying off. By merely watching thorough explainer videos, more than 84 percent of clients feel confident and convinced about purchasing it.
What role do Product Videos play in the Marketing of Products?
Product marketing focuses on communicating the benefits of a product to its target audience. Product positioning, brand messaging, product launch, describing product benefits, and, of course, pushing up product sales are all part of the Product Marketing Process. Explaining the product benefits to potential clients is one of the most important responsibilities in this procedure. The marketing team must ensure that all product benefits and features are communicated to the target audience clearly and compellingly. They should show the intended audience how to use and benefit from a product.
Different types of product videos in e-commerce
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Videos with demonstrations
Demo videos are ideal for highlighting product features or demonstrating how to use your product to your audience. You can use visual elements in demo movies to emphasize your product’s features. A how-to video, on the other hand, can take your visitors on a step-by-step trip to learn how to utilize your product.
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Consumer feedback
User-generated content can be a powerful marketing tool. The beauty of testimonial videos is that they can be made for any type of product or service. Customer testimonials are real-life stories or evaluations from people who have used your product and benefited from it.
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Videos showing a screen capture
A screen capture product video is a video generated by recording the screen of a computer or mobile device to assist customers. You can guide your audience through a process in step-by-step detail. These videos are especially useful for demonstrating technology-related products, such as software or online applications.
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Videos in 3D Effect
Videos featuring 3D effects can be particularly effective in fields such as real estate and engineering. To create larger-than-life settings for consumable products, animation effects can be used.
What are the benefits of product videos in eCommerce?
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Clients adore it
The majority of people enjoy viewing videos. Customers prefer video material, according to several statistics published each year. Product videos in eCommerce are good for demographics, regardless of who your target audience is.
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Provides a clearer picture of the product
Customers will understand your products better and faster if you use a short video. When opposed to text, recent statistics show that customers remember 95% of marketing messages when they watch a video. You can use a variety of images and effects in your product presentation to ensure that your customers don’t feel compelled to investigate the product in person. Keep in mind that the videos can be as short as 30-60 seconds.
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Increases customer trust in your goods
Creating and sharing high-quality content will improve the image of your company. By investing in rich media content, you’ll show them that you’re dedicated to offering better service. After watching related videos, online customers feel more confident about purchasing a product. Product videos in eCommerce promote the premise that you offer what you promise. Even if you have explainer videos to educate your customers or user-generated videos that reflect customer reviews.
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It improves conversion rates
Because of their ability to increase conversions, marketers consider product videos to be a significant asset. When compared to sites without videos, websites with videos had a 4.8 percent higher conversion rate. Customers are more inclined to buy if they understand how your product works and how it can benefit them. Engagement is crucial in this situation. So Creating videos that are relatable to your target audience can help you influence them.
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It’s crucial for your social media feed
To locate and connect with their audiences online, most brands employ a comprehensive social media strategy. Including videos in your social media feed can help you capture and hold people’s attention for extended periods.
What are the benefits of product videos in an online store?
Building confidence in business is a difficulty for most online retailers, especially if you operate only online. Product Videos in eCommerce can also assist internet shops in overcoming this obstacle. The reason for this is that buyers perceive videos as being more transparent. Product videos that are unique and interactive help to enhance organic traffic and engagement. The increased engagement videos provide reduces the bounce rate by up to 11%, and low bounce rates are considered a favorable signal by search algorithms, allowing your page to rank higher on the search engine results page.
Important guidelines for creating product videos in eCommerce
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Have a specific aim in mind
You must determine what you want to achieve with your product videos and how much you want to achieve. This not only aids in the creation of videos with greater context but also aids in the selection of the most appropriate video format or length. Increased brand exposure, conversion, or sales may be among your objectives.
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Before you begin, write a script
Consider your script to be the blueprint for your video objectives. It’s critical to plan out your script’s plot, characters, and dialogues. Mention the video shots you plan to use, as well as the audio effects and music that will be playing in the background. Determine how you’ll demonstrate your product while retaining a compelling plot, which leads us to the next point.
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To connect with your audience, share a storyline
Make sure the video plot has characteristics that appeal to your target audience. Customers respond to videos that are genuine and contain simple messages. It will be simple to write a tale that your target audience can relate to if you know who they are. Make your video elements more relevant to your target audience by personalizing them.
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Create a brand-specific video template
Having unique video templates for your brand enhances your image while also saving you time from developing videos from scratch. Once you’ve established your product marketing plan, you may determine the types of videos you’ll need and create different video templates accordingly.
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Be careful not to oversell
Your product videos in eCommerce will set the tone for what your visitors can expect. However, avoid overselling your product’s characteristics or misrepresenting its benefits. Overselling is a low-cost strategy that clients despise. It not only tarnishes your brand’s reputation, but it also has the potential to turn potential leads into dead leads.
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Don’t have a mind to get compromised in editing your product video
Professional editing software can be used to not only cut videos but also to add effects and sounds. If your budget allows, use a production company to develop and edit your product videos for a professional look.
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Include a clear call to action
Promotional content that lacks a clear call to action falls short of its aim. Customers may regard your product videos as simple informational videos if they don’t include CTAs at the end. So, towards the end of your video, include a CTA to encourage your viewers to take action.
2022 Product Video Strategies
If you’re stuck for ideas, use these product video methods to make your content popular in 2022.
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Stream a Product Launch Live on Social Media
Live videos have become increasingly popular in recent years, and their popularity is anticipated to increase 15-fold by 2023. There is no better moment than now to use this medium if you haven’t already. Launching products on Live videos can help your brand project a more genuine picture. Viewers appreciate seeing the content creator’s emotions and can even participate in a live Q&A if they have any questions.
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Give a behind-the-scenes view of your office or manufacturing facility
Sharing behind-the-scenes footage of your product development stage is another common strategy. To humanize your brand, you can also take your audience on a virtual tour of your workspace. You can talk about your brand principles or do short interviews with the people who worked on your product to explain why it was made.
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Seek Product Reviews from Micro Influencers
With 5,000 to 20,000 followers, micro-influencers have the opportunity to develop deeper audience connections. Statistics show that micro-influencers have higher engagement rates than mega-influencers. Collaborating with these influencers for product reviews will expose your brand to their audience and boost the good feedback for your product.
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Distribute Teasers before the Arrival of a New Product
Teaser videos have the power to stimulate viewers’ curiosity about your next product launch. The teaser should be brief and packed with useful information. They might be as simple as a ‘coming soon’ slide with the product name, or they could be a few seconds longer with product images.
Final Thoughts
We hope that by now you are convinced of have a basic idea of how to create good product videos in eCommerce to boost your Brand. You can always perform different tactics to see which one works best for your items.