Are you setting up a new eCommerce store for your company to increase its functionality? Let’s start to create your eCommerce site that will satisfy your clients and be competitive by implementing the must-have features in eCommerce sites.
What are the must-have Features in eCommerce sites to stand ahead of the competitors?
User-friendly navigation is essential for assisting customers in finding the things they require. Products should be organized with the most popular categories appearing first. Some people shop for specific brands, while others shop by category. This is reflected in their navigation bar, which includes links to low-cost and clearance items.
Use the Site Search
Site search is a feature found on most eCommerce sites, in addition to user-friendly navigation. Customers may skip the navigation and search for exactly what they’re looking for. But Google Analytics can track the majority of site queries.
Consider putting together a list of links to the most popular items, services, and information that clients are looking for. From any page on their website, their footer effectively incorporates links to everything they want customers and search engines to find.
Conversions can be boosted by including videos on your product pages. According to Think With Google, more than half of customers claimed that online video assisted them in deciding which brand or product to buy. Therefore, the majority of eCommerce platforms allow merchants to include videos and photographs on their product pages.
Product reviews and ratings are the most common type of user-generated content seen on eCommerce sites. This is critical in giving shoppers social proof that a product will meet their needs.
Generous Return Policy
Make your return policy clear and prominent on your product page. Place it near your add-to-cart button to improve the likelihood to increase the number of sales.
Product FAQs are one of the must-have features in eCommerce sites
A section of the most commonly asked questions by consumers is to incorporate user-generated content into your eCommerce business. This can assist your business to increase the number of sales and reducing the amount of time your customer support staff spends.
Consider creating a FAQ page for your main store in addition to the FAQs for your product pages. This should answer any general questions concerning online privacy, security, payments, shipping, returns, and other shopping issues that customers may have. This frees up the customer service crew from answering general questions and allows them to focus on more difficult issues.
Make it easy for clients to check the status of their orders on your website. They only require their email address and the order number from the order confirmation email.
Opt-in via email
When it comes to the revenue-generating potential of eCommerce emails, this is critical. If you can’t convince people to buy something on your website. One of the greatest conversions for your store is to get them to sign up for your email list. You’ll be able to contact them in the future with sales and email promos as a result of this.
Push notifications are the next best option to acquire your eCommerce store visitors as subscribers if you want to avoid spam filters and social media algorithms. Visitors can subscribe to your newest changes in their browsers via push notification systems. You can send a message that will be delivered to their browser when you have a promotion you want to tell subscribers about.
The use of chatbots
One of the advantages of having an eCommerce website is the possibility to produce revenue all year long. This also entails offering assistance to your consumers. Many eCommerce stores employ chatbots to answer basic questions and direct customers to a specific product or support page.
We know that when a coupon or discount appears on a checkout page, customers frequently look for coupon codes. So give them amazing promo codes if you want to keep them on your website during the checkout process.
Filters for Product Availability
Allow customers to identify products that are available with their desired pick-up or delivery option.
App for mobile devices
Consider creating a mobile app for your store with a mobile-friendly store allowing shoppers to make purchases from any device. Mobile apps let you maintain your brand in front of your clients’ minds by displaying your app logo on their smart devices. Customers don’t need to open a browser or another app for social media or email to receive your latest sales.
If your eCommerce business caters to customers in a certain geographic area, you can use Google Translate to assist clients in translating your website. Creating various language-specific versions of your website also helps your clients in any geographic area.
Offering a loyalty program is to encourage visitors to return to your eCommerce store. Many allow customers to earn points for each purchase that can be redeemed for a variety of prizes, such as a percentage off your next purchase or a free product. Customers can sign up for free and earn points both online and in-store.
Store Information in Your Location
If your eCommerce brand has physical shop locations, you can increase offline sales by including information about the nearest store at the top of your website. Customers would be able to shop online, or reserve for in-store pick up and make a purchase.
Personal Data Protection Policy
Depending on the location of your eCommerce store and the types of customers a policy tells visitors about your website using cookies. After then, visitors can accept the policy or change the cookie options.
It’s simple to pay attention to your customers’ feedback and keep an eye on your competition to see if new eCommerce trends emerge. Combine client input with A/B testing to determine which results in increased sales and customer satisfaction along with these mentioned must-have features in eCommerce sites.